JASON EICHHORST

Transformative design experiences for leading brands.

Transformative design experiences for leading brands.

I work where brand, product, and systems-thinking overlap—translating messy, technical challenges into clear narratives and practical design. I’ve built identities and stories for companies across energy-tech and independent cycling culture, aiming for work that’s grounded, intentional, and genuinely hard to overlook.

JASON EICHHORST

Transformative design experiences for leading brands.

I work where brand, product, and systems-thinking overlap—translating messy, technical challenges into clear narratives and practical design. I’ve built identities and stories for companies across energy tech and independent cycling culture, aiming for work that’s grounded, intentional, and genuinely hard to overlook.

Torus — Designing for the future grid

Branding, Industrial Design, Photography, Website,

As Senior Designer at Torus, I translate technical complexity into visual systems that cut through ambiguity and drive clarity across product, brand, and stakeholder communication. I own end-to-end creative—from concept to execution—building design solutions that support strategic decisions, not just aesthetics.

Torus — Designing for the future grid

Torus — Designing for the future grid

I design brands and systems that bring clarity, intention, and a sense of direction to the work. I focus on translating complexity into something honest and usable, without the noise.

As Senior Designer at Torus, I translate technical complexity into visual systems that cut through ambiguity and drive clarity across product, brand, and stakeholder communication. I own end-to-end creative—from concept to execution—building design solutions that support strategic decisions, not just aesthetics.

As Senior Designer at Torus, I translate technical complexity into visual systems that cut through ambiguity and drive clarity across product, brand, and stakeholder communication. I own end-to-end creative—from concept to execution—building design solutions that support strategic decisions, not just aesthetics.

The Torus identity and Industrial Design on the Pulse System

The Torus identity and Industrial Design on the Pulse System

The Torus identity and Industrial Design on the Pulse System

ID for the Torus Pulse

Torus logo mark

Torus logo mark

Torus logo mark

Torus logo mark

Pura — Packaging design for perfect scents

For Pura, I developed packaging systems that tightened the brand’s visual consistency and made the product feel more premium without drifting into lifestyle fluff. I focused on structure, clarity, and shelf impact—a simple design that guided customers instead of causing distractions.

Pura — Packaging design for perfect scents

Pura — Packaging design for perfect scents

I design brands and systems that bring clarity, intention, and a sense of direction to the work. I focus on translating complexity into something honest and usable, without the noise.

For Pura, I developed packaging systems that tightened the brand’s visual consistency and made the product feel more premium without drifting into lifestyle fluff. I focused on structure, clarity, and shelf impact—a simple design that guided customers instead of causing distractions.

For Pura, I developed packaging systems that tightened the brand’s visual consistency and made the product feel more premium without drifting into lifestyle fluff. I focused on structure, clarity, and shelf impact—a simple design that guided customers instead of causing distractions.

Packaging & Structure, Tagline, Messaging,

Packaging with exterior sleeve

Packaging with exterior sleeve

Packaging with exterior sleeve

Anyways — Building culture and community within cycling

At ANYWAYS, I shape the brand’s visual and narrative identity from the ground up—building a cycling label that rejects industry clichés in favor of culture, community, and irreverent clarity. I design the systems, products, and storytelling that give the brand its edge, making every touchpoint feel intentional rather than ornamental.

Anyways — Building culture and community within cycling

Anyways — Building culture and community within cycling

I design brands and systems that bring clarity, intention, and a sense of direction to the work. I focus on translating complexity into something honest and usable, without the noise.

At ANYWAYS, I shape the brand’s visual and narrative identity from the ground up—building a cycling label that rejects industry clichés in favor of culture, community, and irreverent clarity. I design the systems, products, and storytelling that give the brand its edge, making every touchpoint feel intentional rather than ornamental.

At ANYWAYS, I shape the brand’s visual and narrative identity from the ground up—building a cycling label that rejects industry clichés in favor of culture, community, and irreverent clarity. I design the systems, products, and storytelling that give the brand its edge, making every touchpoint feel intentional rather than ornamental.

Identity, Product Development, Website/E-com,

The ANYWAYS® original logo bottle

The ANYWAYS® original logo bottle

The ANYWAYS® original logo bottle

Urban Bloom — Sleep as hard as you live

For Urban Bloom Pillows (2018), I rebuilt their visual identity and packaging system so the brand finally looked as premium as it claimed to be. I restructured up their product storytelling, tightened the design language, and created assets that helped them stand out in a crowded, interchangeable home-goods market.

Urban Bloom — Sleep as hard as you live

Urban Bloom — Sleep as hard as you live

I design brands and systems that bring clarity, intention, and a sense of direction to the work. I focus on translating complexity into something honest and usable, without the noise.

For Urban Bloom Pillows (2018), I rebuilt their visual identity and packaging system so the brand finally looked as premium as it claimed to be. I restructured up their product storytelling, tightened the design language, and created assets that helped them stand out in a crowded, interchangeable home-goods market.

For Urban Bloom Pillows (2018), I rebuilt their visual identity and packaging system so the brand finally looked as premium as it claimed to be. I restructured up their product storytelling, tightened the design language, and created assets that helped them stand out in a crowded, interchangeable home-goods market.

Identity, Product Development, Packaging, Website/E-comm,

Appliqué and textile details on the Domus pillow

Appliqué and textile details on the Domus pillow

Appliqué and textile details on the Domus pillow

Appliqué and textile details on the Domus pillow

Urban Bloom logo

Urban Bloom logo

Urban Bloom logo

Urban Bloom logo

Paxton 365 — Identity for luxury apartments

For Paxton 365, I created a logo identity that gave the property a modern, confident presence without relying on the usual “luxury” clichés. The system brought clarity and cohesion to their marketing and leasing materials, helping the brand feel grounded and genuinely premium. It gave the apartments a visual identity that matched the experience they were trying to deliver.

Paxton 365 — Identity for luxury apartments

Paxton 365 —Identity for luxury apartments

I design brands and systems that bring clarity, intention, and a sense of direction to the work. I focus on translating complexity into something honest and usable, without the noise.

For Paxton 365, I created a logo identity that gave the property a modern, confident presence without relying on the usual “luxury” clichés. The system brought clarity and cohesion to their marketing and leasing materials, helping the brand feel grounded and genuinely premium. It gave the apartments a visual identity that matched the experience they were trying to deliver.

For Paxton 365, I created a logo identity that gave the property a modern, confident presence without relying on the usual “luxury” clichés. The system brought clarity and cohesion to their marketing and leasing materials, helping the brand feel grounded and genuinely premium. It gave the apartments a visual identity that matched the experience they were trying to deliver.

Identity, Way Finding, Color pallet

Patterns created from dissected sections of the logo

Patterns created from dissected sections of the logo

Patterns created from dissected sections of the logo

Let's Chat

Let's Chat

© JASON EICHHORST

© JASON EICHHORST

JASON EICHHORST

Transformative design experiences for leading brands.

I work where brand, product, and systems-thinking overlap—translating messy, technical challenges into clear narratives and practical design. I’ve built identities and stories for companies across energy tech and independent cycling culture, aiming for work that’s grounded, intentional, and genuinely hard to overlook.

© JASON EICHHORST

Let's Chat